Live events can be powerful, but they’re not always practical. For mission-driven organizations navigating tight budgets, packed calendars, or complex logistics, SimLive offers an effective broadcasting alternative.

In this resource, we’ll provide a brief overview of the SimLive concept, its benefits for mission-driven organizations, and tips to put together a SimLive event.

What Is SimLive?

For anyone who was in doubt, yes, the term SimLive is a portmanteau of the words simulated and live. As it implies, the term refers to a simulation of a live event. 

What does that look like? In most cases, a SimLive event uses pre-prepared content that is broadcast to a real-time audience. This provides the appearance of a live event with a fraction of the resources, risks, and complexities of the actual thing.

Put simply, traditional episodic television is a SimLive experience. Pre-recorded episodes of a show would air at preset times, and audiences would tune in in real time for a collective experience. 

Of course, we’ve come a long way from the restrictive nature of traditional TV and your classic scheduled programming format. A quarter into the 21st century, SimLive is a more dynamic experience — and an option for organizations of all sizes, not just television broadcasters.

Mission-driven organizations can use tools like the Sardius Platform to easily create SimLive events. Here are a few reasons the SimLive format makes sense for missional teams:

• Increased flexibility: Scheduling a broadcast creates time pressures and production crunches. You can create a SimLive event beforehand, schedule the event when ready, and not worry about the uncertainties of a live performance when the time to go live arrives.
• High-quality productions: SimLive allows you to use high-quality equipment and take the time necessary to clean up and properly edit recordings before going live.
• A cost-effective option: SimLive removes a lot of the extra stress and costs associated with a live event, particularly if you use a platform designed to streamline workflows. This makes it an attractive option for many mission-driven organizations with restricted budgets.

SimLive gives you the reach and impact of a live event while minimizing the risks and complications involved.

Tips to Set Up a SimLive Event

While there are many benefits that come with the SimLive option, you still want to invest in each broadcast to ensure it maximizes the experience for your audience. Whether you access these through the central hub of the Sardius Platform or you create your own tech stack, here are a few tips to keep in mind as you prepare your SimLive event.

Invest in Your Content

The ability to record ahead of time means you can take advantage of things that aren’t possible in a live broadcast setting. Use this to your advantage.

For example, you can take the time to re-capture something if someone makes a mistake. You can also edit out unwanted material, remove slow points, and otherwise streamline the experience.

Optimize Your Scheduling

Scheduling a broadcast is more than a to-do item. It’s a key element in ensuring that you maximize your engagement.

In many cases, schedules conflict, especially between members of your broadcast and your audience. When you can pre-record the former, it frees you up to select a time to air the content that is ideal for the latter.

Use the Right Equipment

There are multiple ways to broadcast pre-recorded content to your audience. However, not all tools are created equal. 

Make sure you’re using a platform like Sardius with SimLive features that can seamlessly connect with your target audience. Look for additional features that help you organize, automate, and manage your simulated live stream, too.

Be Honest With Your Audience

SimLive is a useful tool, but it shouldn’t be a deceptive one. Mission-driven broadcasters have a responsibility to make sure their audience understands that a broadcast is SimLive before going into the experience, especially when admission or some other form of compensation is involved.

Maintaining transparency about the format builds trust with your audience. At the same time, make sure you emphasize live engagement tools, like social media, chatrooms, transcriptions, translations, and subtitles, in real-time.

Using SimLive to Promote a Mission-Driven Message

SimLive is a powerful, affordable, and accessible way for a mission-driven organization to engage in the live experience. It allows you to create top-shelf content and present it in engaging, memorable interactions that bring your audience together and help them get behind your mission and message.

If you’re interested in SimLive and want to learn more about Sardius Media’s SimLive features (backed by our team of broadcasting veterans), we would love to connect. Reach out for a personalized quote, and together, we can see what you need to equip your organization to utilize the power of SimLive in your marketing and communication efforts.

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