Mission-driven brands have to reach their audiences in the same way most companies do. They have to create content, find the right channels, build relationships with the right partners, and so on.

One key element in the modern branding toolchest is video and audio content. Visual and audible components provide greater depth to content and make them easier to engage with and remember. They create memorable experiences that build brand awareness and buy-in for mission-driven messages.

In other words, in today’s digital-first world, mission-driven brands need to be more than content creators. They need to invest in being broadcasters. If you’re running a mission-driven brand, here are some reasons to build a top-quality broadcast setup.

1. The Broadcasting Booth Is the New Brand Newsroom

Brand newsrooms allow a company to take control of its messaging. It is a centralized hub of content creation within your business where you can create and distribute content quickly.

While brand newsrooms have traditionally centered on text and still image tools, they will feature video components more moving forward. As brands become more invested in visual and audio media, they’ll need to create setups where they can generate consistent, high-quality branded content on a regular basis.

2. Broadcasts Offer Real-Time Engagement Opportunities

Broadcasting content like live streams, church services, live events, and webinars can open the door to unique real-time engagement opportunities. Hosts can ask online viewers to take action, generate content, and otherwise interact with their broadcast.

Investing in the right setup makes it easier to amplify this engagement. For example, tools like the Sardius Media platform help centralize and optimize the broadcasting experience. When we helped the Global Leadership Summit, our team provided what their Executive Director Adam Sharf described as “truly world-class” technical expertise that included:

• Custom authentication and payment systems.
• A built-in customer service portal.
• Unique host site experiences.

The platform also features capabilities such as real-time transcriptions, translations, playback, podcast audio extraction, and social-media clipping. Basically, we did everything we could to create a one-of-a-kind online experience that engaged listeners even if they were half a world away. By having a quality broadcasting system in place, GLS and others have created unique online experiences that enable exceptional engagement from their audiences.

3. Broadcasts Create Immersive and Comprehensive Storytelling

A mission-driven brand must have a clear vision, defined goals, and a honed story to communicate those objectives to its target audience. While companies with a greater purpose have always had these elements in place, the ability to effectively communicate them has never been easier.

Broadcasting video and audio elements to your audience allows you to create multi-dimensional ways to tell your brand’s story. A live event, for example, is an immersive opportunity to draw someone in and make them part of a larger experience. The ability to create a broadcast and then offer it in audio or transcripted formats also provides a comprehensive approach that enables your audience to engage with your storytelling in whatever format suits them best.

4. Broadcasts Are Content Gold Mines

It’s important to invest in a variety of content formats. Sardius Media, for instance, is focused on quality video and audio creation — and yet, you’re reading this in text format on our blog. It’s good to have a comprehensive approach to content creation. However, tending to so many different content formats individually can be overwhelming.

Broadcasting is a great way to streamline this process. When you have a quality broadcast setup, you can create a live feed or VOD piece of content. Once complete, if you have the right tools in place, you can extract:

• Audio for podcasts.
• Clips and quotes for social media.
• Transcripts for blogs.
• Links for email campaigns.

Don’t underestimate the ability to repurpose broadcast content. It can optimize and energize your entire content strategy.

5. Broadcasting Is Sophisticated and Accessible

Finally, broadcasting isn’t as difficult or limited as it used to be. The complexities of building a quality broadcasting setup are no longer difficult. Tools like the Sardius Platform can simplify complex broadcasting workflows, automate repetitive tasks, and reduce the number of people required to capture an event.

Building a setup has also become remarkably affordable. In a world where you can technically film an entire movie from a smartphone (not that it’s recommended), it’s become possible for amateur videographers to access impressive video-capturing hardware and software.

Building Better Broadcasting Setups

Mission-driven brands must invest in communicating their vision and messaging to their target audience. Live events and VOD content have become integral parts of this process.

The ongoing need for quality audio/video content has made it worthwhile for forward-thinking brands to invest in their broadcasting setups. By introducing tools like Sardius Media, they make it possible to wow their audiences, build their brand’s reputation, and establish themselves as thought leaders in their fields.

If you’re interested in building a better broadcasting setup, let’s talk! Our experienced broadcasting team can help you assess your current setup, identify where you need improvement, and ensure that you’re equipped to stand out in your industry.